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Rajagopal Books

Books (10+)
Articles

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1

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

Palgrave Macmillan

Rajagopal

Year:

2021

Language:

English

File:

PDF

4.0 / 5.0

2

Competitive Branding Strategies: Managing Performance in Emerging Markets

Competitive Branding Strategies: Managing Performance in Emerging Markets

Springer International Publishing;Palgrave Macmillan

Rajagopal

Edition:

1st ed. 2019

Year:

2019

Language:

English

File:

PDF

5.0 / 5.0

3

Brand Management: Strategy, Measurement and Yield Analysis

Nova Science Publishers

Rajagopal

Year:

2007

Language:

English

File:

PDF

5.0 / 5.0

4

Marketing Dynamics (theory and Practice)

Marketing Dynamics (theory and Practice)

New Age Publications

Rajagopal

Edition:

1st Ed.

Year:

2007

Language:

English

File:

PDF

5.0 / 5.0

5

Globalization Thrust: Driving Nations Competitive

Globalization Thrust: Driving Nations Competitive

Rajagopal

Year:

2008

Language:

English

File:

PDF

4.0 / 5.0

6

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Palgrave Macmillan

Rajagopal

Year:

2022

Language:

English

File:

PDF

5.0 / 5.0

7

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Palgrave Macmillan

Rajagopal

Year:

2013

Language:

English

File:

PDF

5.0 / 5.0

8

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

Palgrave Macmillan

Rajagopal

Year:

2015

Language:

English

File:

PDF

5.0 / 5.0

9

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making

Springer International Publishing;Palgrave Macmillan

Rajagopal

Edition:

1st ed.

Year:

2019

Language:

English

File:

PDF

5.0 / 5.0

10

Transgenerational Marketing: Evolution, Expansion, And Experience

Transgenerational Marketing: Evolution, Expansion, And Experience

Palgrave Macmillan

Rajagopal

Year:

2020

Language:

English

File:

PDF

5.0 / 5.0

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