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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
Request Code : ZLIBIO1447008
Categories:
Year:
2015
Publisher:
Palgrave Macmillan
Language:
English
Pages:
320
ISBN 10:
1137434953
ISBN 13:
9781137434951
ISBN:
1137434953,9781137434951

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