Main Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness
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Crowd-Based Business Models: Using Collective Intelligence for Market Competitiveness

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This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book.This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
Request Code : ZLIBIO4247577
Categories:
Year:
2021
Publisher:
Palgrave Macmillan
Language:
English
Pages:
309
ISBN 10:
3030770826
ISBN 13:
9783030770822
ISBN:
3030770826,9783030770822

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