Main Marketing Strategy, Text and Cases Edition: 6

Marketing Strategy, Text and Cases Edition: 6

Name: Marketing Strategy, Text and Cases Edition: 6
Rating: 5.0 (4 reviews)
ISBN: 9781285073040

O. C. Ferrell, Michael Hartline

5.0 / 5.0

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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. Available with InfoTrac Student Collections http://gocengage.com/infotrac

Request Code : ZLIB.IO18448401

Categories:

Year:

2022

Publisher:

Cengage Learning

Language:

English

ISBN 10:

1285073045

ISBN 13:

9781285073040