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Brainfluence: [100 Ways To Persuade And Convince Consumers With Neuromarketing] Edition: Abridged
Brainfluence: [100 Ways To Persuade And Convince Consumers With Neuromarketing] Edition: Abridged
Audio-Tech Business Book Summaries, Inc.;Gildan Media Corporation;Dooley, Roger
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Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems.
Categories:
Year:
2022
Publisher:
Wiley;Audio-Tech Business Book Summaries City: Willowbrook;IL
Language:
English
ISBN 10:
1118175964
ISBN 13:
9781118175965
ISBN:
9781118113363, 1118113365, 9781118175941, 1118175948, 9781118175958, 1118175956, 9781118175965, 1118
Series:
Audio-Tech Business Book Summaries (Series)
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