Main Introduction to Entrepreneurship
Introduction to Entrepreneurship cover

Introduction to Entrepreneurship

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This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.
Request Code : ZLIBIO4402898
Categories:
Year:
2017
Edition:
First
Publisher:
Oxofrd Fajar
Language:
English
Pages:
128
ISBN 13:
9789834722142
ISBN:
9789834722142

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