A Manual for Agribusiness Value Chain Analysis in Developing Countries

Value Chain Analysis (VCA) diagnoses the current state of a value chain and makes recommendations to improve its effectiveness and efficiency. Applying VCA in developing countries is very often subject to limited time and funding. This manual shows how VCA principles can be applied under such circumstances. It explains how to undertake affordable VCA that still generate valid data and so produce recommendations that will have impact.The manual has four parts:Part 1: Our Approach to Value Chain Thinking - sets out the principles and practice of taking a value chain approachPart 2: Conducting Value Chain Analysis - covers planning a VCA, conducting consumer research, interviewing, analyzing, creating recommendations and reportingPart 3: Case Studies - illustrates successful VCA with case studies e.g. Ghanaian pineapples and Kenyan indigenous chickenPart 4: Further Reading and BiographiesThe practical style and content will make this manual accessible to a wide audience: NGO practitioners; government policymakers and extension officers; private sector managers and consultants; and academics for teaching and researching.