Main Marketing Edition: 1

Marketing Edition: 1

Name: Marketing Edition: 1
Rating: 5.0 (4 reviews)
ISBN: 9780073049021

Dhruv Grewal, Michael Levy

5.0 / 5.0

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Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .

Request Code : ZLIB.IO18363751

Categories:

Year:

2022

Publisher:

McGraw-Hill/Irwin

Language:

English

ISBN 10:

0073049026

ISBN 13:

9780073049021