Main Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

Name: Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
Rating: 4.0 (4 reviews)
ISBN: 9781032670546

Scheinbaum, Angeline Close

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This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Request Code : ZLIBIO4395517

Categories:

Year:

2024

Publisher:

Routledge

Language:

English

ISBN 13:

9781032670546

ISBN:

9781040148563,9781032670515,978103267049