Main Crystallizing Public Opinion (Original Classic Edition) Edition: Original Classic Edition | Retail

Crystallizing Public Opinion (Original Classic Edition) Edition: Original Classic Edition | Retail

Name: Crystallizing Public Opinion (Original Classic Edition) Edition: Original Classic Edition | Retail
Rating: 5.0 (4 reviews)
ISBN: 9781722523848

Edward Bernays

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A seminal work on how public opinion is created and shaped, Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. With his view that the public behaves like herds of animals, Bernays outlines how to control the masses in whatever way the influencer chooses. With a glimpse into the world of propaganda and advertising, he shows how ideas as different as eating bacon for breakfast and preferring women to be thin were put into our heads. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind." Bernays' work explains a large part of the popularity of today's TV news shout-fest and angry social media posts. Bernays wrote, "crowds love a contest." This dynamic fuels the hostile and sarcastic comment chains that populate Twitter and Facebook and taps into what Bernays called "the 'herd' point of...

Request Code : ZLIB.IO18335035

Categories:

Year:

2022

Publisher:

G&D Media

Language:

English

ISBN 10:

1722523840

ISBN 13:

9781722523848