Main Creating a brand identity: a guide for designers

Creating a brand identity: a guide for designers

Name: Creating a brand identity: a guide for designers
Rating: 5.0 (4 reviews)
ISBN: 9781780679792

Slade, Catharine

5.0 / 5.0

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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.;Intro; Introduction; Chapter 1: Branding Basics; Chapter 2: Brand Anatomy; Chapter 3: Brand Strategy; Chapter 4: The Design Process; Chapter 5: Research; Chapter 6: Analysis; Chapter 7: Concept Development ; Chapter 8: Delivering the Final Design; Glossary; Recommended Reading; Index; Picture Credits; Consumer culture -- why do we buy?; What is a brand?; Why do we brand?; How does branding work?; The history of branding; How are things changing?; The future for brands; Maintaining beloved brand status; Case study: Uniqlo; Logos; Case study: Eurostar; Straplines / taglines.

Request Code : ZLIB.IO18318575

Categories:

Year:

2022

Publisher:

Laurence King Publishing City: London

Language:

English

ISBN 10:

1780679793

ISBN 13:

9781780679792