Main Research methods for business : a skill-building approach Edition: 4

Research methods for business : a skill-building approach Edition: 4

Name: Research methods for business : a skill-building approach Edition: 4
Rating: 5.0 (4 reviews)
ISBN: 9780471384489

Uma Sekaran

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Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests.

Request Code : ZLIB.IO18309474

Categories:

Year:

2022

Publisher:

John Wiley & Sons City: New York

Language:

English

ISBN 10:

0471384488

ISBN 13:

9780471384489