Main Global Marketing Management, 5th edition Edition: 5th

Global Marketing Management, 5th edition Edition: 5th

Name: Global Marketing Management, 5th edition Edition: 5th
Rating: 5.0 (4 reviews)
ISBN: 9780470381113

Masaaki (Mike) Kotabe, Kristiaan Helsen

5.0 / 5.0

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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.” The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Request Code : ZLIB.IO18307862

Categories:

Year:

2022

Publisher:

John Wiley & Sons

Language:

English

ISBN 10:

0470381116

ISBN 13:

9780470381113