Main Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Name: Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers
Rating: 5.0 (4 reviews)
ISBN: 9780822375616

Shalini Shankar

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Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

Request Code : ZLIB.IO18248993

Categories:

Year:

2022

Publisher:

Duke University Press

Language:

English

ISBN 10:

0822375613

ISBN 13:

9780822375616