Main Copywriting Third Edition: Successful writing for design, advertising and marketing Edition: 3

Copywriting Third Edition: Successful writing for design, advertising and marketing Edition: 3

Name: Copywriting Third Edition: Successful writing for design, advertising and marketing Edition: 3
Rating: 5.0 (4 reviews)
ISBN: 9781529420241

Mark Shaw, Gyles Lingwood

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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.

Request Code : ZLIB.IO18199860

Categories:

Year:

2022

Publisher:

Laurence King Publishing City: London

Language:

English

ISBN 10:

1529420245

ISBN 13:

9781529420241