Main Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)
Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society) cover

Contemporary Trends in Marketing: Problems, Processes and Prospects (Palgrave Studies in Marketing, Organizations and Society)

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This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy.This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.
Request Code : ZLIBIO4250571
Categories:
Year:
2023
Publisher:
Palgrave Macmillan
Language:
English
Pages:
162
ISBN 10:
3031365887
ISBN 13:
9783031365881
ISBN:
3031365887,9783031365881

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