Main If Then: How the Simulmatics Corporation Invented the Future Edition: First edition

If Then: How the Simulmatics Corporation Invented the Future Edition: First edition

Name: If Then: How the Simulmatics Corporation Invented the Future Edition: First edition
Rating: 5.0 (4 reviews)
ISBN: 9781631496110

Simulmatics Corporation.;Lepore, Jill

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Longlisted • Financial Times & McKinsey Business Book of the Year A revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the author of the acclaimed international bestseller These Truths. The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge—decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation's leading social scientists—"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"—Simulmatics proposed to predict and manipulate the future by...

Request Code : ZLIB.IO18134389

Categories:

Year:

2022

Publisher:

Liveright Publishing Corporation

Language:

English

ISBN 10:

1631496115

ISBN 13:

9781631496110