Main Enchantment: the art of changing hearts, minds, and actions

Enchantment: the art of changing hearts, minds, and actions

Name: Enchantment: the art of changing hearts, minds, and actions
Rating: 5.0 (4 reviews)
ISBN: 9781101467657

Guy Kawasaki

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.

Request Code : ZLIB.IO18119475

Categories:

Year:

2022

Publisher:

Portfolio / Penguin

Language:

English

ISBN 10:

1101467657

ISBN 13:

9781101467657