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APE: Author, Publisher, Entrepreneur: How to Publish a Book
APE: Author, Publisher, Entrepreneur: How to Publish a Book
Kawasaki, Guy; Welch, Shawn
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Overview: In 2011 the publisher of one of my books, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, I self-published my next book, What the Plus!, and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, "There must be a better way."
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