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Cannibals With Forks: The Triple Bottom Line of 21st Century Business
Cannibals With Forks: The Triple Bottom Line of 21st Century Business
John Elkington
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This is a definition of the ''triple bottom line'' of profit, environmental sustainability and social responsibility. It is based on the auhthor's first-hand experience with companies who have realised that these are the forces that shape the future of business.
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