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Customer Relations

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Customer relations is a broadly recognized, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes--principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P. Fiske's relational models framework to construct their relationships with service organizations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
Request Code : ZLIBIO3885420
Categories:
Year:
2010
Edition:
1
Publisher:
Nova Science Publishers, Incorporated
Language:
English
Pages:
173
ISBN 13:
9781617612107
ISBN:
9781617613692,9781617612107

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