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Eye Tracking the User Experience: A Practical Guide to Research

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Request Code : ZLIBIO4227269
Categories:
Year:
2013
Edition:
1
Publisher:
Rosenfeld Media
Language:
English
Pages:
320
ISBN 10:
1933820101
ISBN 13:
9781933820101
ISBN:
1933820101,9781933820101

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