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The Fundamentals of Creative Advertising

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Request Code : ZLIBIO4241923
Categories:
Year:
2011
Edition:
2
Publisher:
AVA Publishing
Language:
English
Pages:
184
ISBN 10:
2940411565
ISBN 13:
9782940411566
ISBN:
2940411565,9782940411566
Series:
AVA Academia

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