Main The Why of the Buy: Consumer Behavior and Fashion Marketing
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The Why of the Buy: Consumer Behavior and Fashion Marketing

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How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students.
Request Code : ZLIBIO4241932
Categories:
Year:
2014
Edition:
2
Publisher:
Fairchild Books
Language:
English
Pages:
480
ISBN 10:
1609018982
ISBN 13:
9781609018986
ISBN:
1609018982,9781609018986

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