Main Marketing 6.0: The Future Is Immersive
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Marketing 6.0: The Future Is Immersive

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In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Request Code : ZLIBIO4244187
Categories:
Year:
2023
Edition:
1
Publisher:
Wiley
Language:
English
Pages:
256
ISBN 10:
1119835216
ISBN 13:
9781119835219
ISBN:
1119835216,9781119835219

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