Main Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations (essentials)
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Customer Centricity in New Product Development: Radical Customer Orientation as the Key to High-potential Innovations (essentials)

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The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Request Code : ZLIBIO4250307
Categories:
Year:
2023
Publisher:
Springer
Language:
English
ISBN 10:
3662676966
ISBN 13:
9783662676967
ISBN:
3662676966,9783662676967
This book is not available due to the complaint of the copyright holder.

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