Main Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)
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Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)

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This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Request Code : ZLIBIO4176863
Categories:
Year:
2021
Edition:
1
Publisher:
Routledge
Language:
English
Pages:
120
ISBN 10:
0367760339
ISBN 13:
9780367760335
ISBN:
0367760339,9780367760335

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