Main Consumers and food: Understanding and shaping consumer behaviour (Burleigh Dodds Series in Agricultural Science, 144)
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Consumers and food: Understanding and shaping consumer behaviour (Burleigh Dodds Series in Agricultural Science, 144)

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In recent years, consumers have become increasingly interested not just in price and quality but in where and how food is produced. However, these changes to consumer attitudes have highlighted a considerable gap between intention and actual purchasing behaviour, particularly where ethical and environmental issues are concerned.Consumers and food: Understanding and shaping consumer behaviour reviews what we know about changing food purchasing behaviours so that farmers, food manufacturers, retailers and policymakers can better meet and influence customer needs and expectations. The book reviews existing models of customer behaviour such as dual process and neuroscience approaches.The book also considers contemporary issues such as regional and cultural influences on consumer purchasing behaviour, as well as how consumers assess attributes such as food origins and sustainability.
Request Code : ZLIBIO4138323
Categories:
Year:
2023
Publisher:
Burleigh Dodds Science Publishing
Language:
English
Pages:
332
ISBN 10:
1801463549
ISBN 13:
9781801463546
ISBN:
1801463549,9781801463546

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