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Power direct marketing: how to make it work for you

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Ray Jutkins shares his secrets on direct marketing in this second edition. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as E-mail and the use of Web sites.
Request Code : ZLIBIO679375
Categories:
Year:
2000
Edition:
2 Sub
Publisher:
NTC Business Books
Language:
English
ISBN 10:
0844242985
ISBN 13:
9780844242989
ISBN:
0844242985,9780844242989

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