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Reputation Management

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Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?
Request Code : ZLIBIO787647
Categories:
Year:
2011
Edition:
1
Publisher:
Springer-Verlag Berlin Heidelberg
Language:
English
Pages:
300
ISBN 10:
3642192653
ISBN 13:
9783642192654
ISBN:
3642192653,9783642192654
Series:
Management for Professionals
This book is not available due to the complaint of the copyright holder.

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