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Customer Magic The Macquarie Way
Customer Magic The Macquarie Way
Joseph A. Michelli
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Lessons on leveraging world-class customer experience and innovation to grow your business.
It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It's that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience.
Joseph A. Michelli - the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz and Starbucks - was so impressed by Macquarie's ability to deliver transformative customer experiences that he felt compelled to write this book.
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