Main Introduction to Advertising Media: Research, Planning, and Buying Edition: 1

Introduction to Advertising Media: Research, Planning, and Buying Edition: 1

Name: Introduction to Advertising Media: Research, Planning, and Buying Edition: 1
Rating: 5.0 (4 reviews)
ISBN: 9780844235455

Jim Surmanek

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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.

Request Code : ZLIB.IO17675998

Categories:

Year:

2022

Publisher:

NTC Business Books

Language:

English

ISBN 10:

0844235458

ISBN 13:

9780844235455