Main Essentials of Marketing Communications (3rd Edition) Edition: 3

Essentials of Marketing Communications (3rd Edition) Edition: 3

Name: Essentials of Marketing Communications (3rd Edition) Edition: 3
Rating: 5.0 (4 reviews)
ISBN: 9781405871990

Jim Blythe

5.0 / 5.0

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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Request Code : ZLIB.IO17674429

Categories:

Year:

2022

Publisher:

Prentice Hall City: Harlow

Language:

English

ISBN 10:

1405871997

ISBN 13:

9781405871990