Main Advertising (Routledge Introductions to Media and Communications) Edition: 1
Advertising (Routledge Introductions to Media and Communications) Edition: 1 cover

Advertising (Routledge Introductions to Media and Communications) Edition: 1

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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Request Code : ZLIB.IO17672959
Categories:
Year:
2022
Publisher:
Routledge City: London ; New York
Language:
English
ISBN 10:
0203493192
ISBN 13:
9780203493199
ISBN:
0415251265, 9780415251266, 9780203493199, 0203493192
Series:
Routledge Introductions to Media and Communications

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