Researching and applying metaphor in the real world

It has become increasingly clear that metaphor needs to be explored in terms of the social and discourse context in which it is used, especially where the aim is to address real-world problems. The notion of 'real world' metaphor research has been developed to describe this important area of investigation. This book starts by describing the nature and scope of real world metaphor research and then illustrates, through 17 detailed, mainly empirically-based studies, the different areas it can apply to, and different methodologies that can be employed. Research problems are explored in areas such.  Read more... Researching and Applying Metaphor in the Real World; Editorial page; Title page; LCC data; Table of contents; Editors' introduction; 1. The wonderful, chaotic, creative, heroic, challenging world of Researching and Applying Metaphor; Section 1. Metaphor and language learning; 2. Can people be cold and warm? Developing understanding of figurative meanings of temperature terms in [...]early EFL; 3. Grasping the point: A study of 15-year-old students' comprehension of metaphorical expressions in schoolbooks; 4. "Drugs, traffic, and many other dirty interests": Metaphor and the language learner