Main Rethinking Marketing : Towards Critical Marketing Accountings
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Rethinking Marketing : Towards Critical Marketing Accountings

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This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession. Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.
Request Code : ZLIBIO3922630
Categories:
Year:
1999
Edition:
1
Publisher:
SAGE Publications, Limited
Language:
English
Pages:
288
ISBN 13:
9780803974906
ISBN:
9780857025975,9780803974906

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