Main Marketing Across Cultures in Asia

Marketing Across Cultures in Asia

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"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."
Request Code : ZLIBIO3892372
Categories:
Year:
2002
Edition:
1
Publisher:
Samfundslitteratur
Language:
English
Pages:
189
ISBN 13:
9788763000949
ISBN:
9788763009959,9788763000949

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