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The New Typography

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Since its initial publication in Berlin in 1928, Jan Tschichold's The New Typography has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's Toward a New Architecture has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, The New Typography remains essential reading for designers, art historians, and all those concerned with the evolution [...]of visual communication in the twentieth century.
Request Code : ZLIB.IO17466457
Categories:
Year:
2022
Publisher:
University of California Press
Language:
English
ISBN 10:
0520071476
ISBN 13:
9780520071476
ISBN:
0520071476, 9780520071476
Series:
Weimar and Now: German Cultural Criticism

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