The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales

In this new, groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to:Build your business quickly using responsible, ethical e-mail marketingLeverage your current Web site, using auto respondersWrite effective e-mail advertising copyDevelop newslettersWrite winning subject linesGet high click-through ratesFormat your messagesPut the subscription form on your siteUse pop upsUse single or double opt-in subscriptionsIncrease the response rate of your offer dramaticallyFormat your e-mail so that it will be received and readChoose between text or HTML e-mail (and why)Reduce advertising expensesHave measurable marketing results with instant feedbackAutomate the whole e-mail marketing processIn addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.