Main Transnational Marketing in the Information Age
Transnational Marketing in the Information Age cover

Transnational Marketing in the Information Age

5.0 / 5.0
0 comments
First Published in 1999. New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution. The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
Request Code : ZLIBIO3875360
Categories:
Year:
1998
Edition:
1
Publisher:
Taylor & Francis Group
Language:
English
Pages:
165
ISBN 13:
9780815333111
ISBN:
9781135681944,9780815333111
Series:
Transnational Business and Corporate Culture Ser.

Comments of this book

There are no comments yet.