Main Interpretations of Luxury: Exploring the Consumer Perspective Edition: 1
Interpretations of Luxury: Exploring the Consumer Perspective Edition: 1 cover

Interpretations of Luxury: Exploring the Consumer Perspective Edition: 1

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Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Request Code : ZLIB.IO17450663
Categories:
Year:
2022
Publisher:
Palgrave Macmillan City: Cham
Language:
English
ISBN 10:
331960869X
ISBN 13:
9783319608693
ISBN:
9783319608709, 3319608703, 9783319608693, 331960869X
Series:
Palgrave Advances in Luxury

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