Main Markenmanagement: Lehrbuch der professionellen Markenführung

Markenmanagement: Lehrbuch der professionellen Markenführung

Name: Markenmanagement: Lehrbuch der professionellen Markenführung
Rating: 5.0 (4 reviews)
ISBN: 9783110526301

Peter Runia; Frank Wahl

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A compact overview of all issues of brand management relevant to academia and practice. This book provides an overview of the pertinent brand management models, focusing on a brand’s identity-based perception. It intensively portrays both marketing and brand strategies, and links them to the operative level of the marketing mix. Moreover, it takes into account brand evaluation and controlling. Markenmanagement auf den Punkt gebracht Umfassende Markenperspektive Markenführung dargelegt an spezifischen Praxisbeispielen

Request Code : ZLIBIO3853214

Categories:

Year:

2022

Publisher:

De Gruyter Oldenbourg

Language:

German

Pages:

261

ISBN 13:

9783110526301