Main Marketing of Consumer Financial Products: Insights From Service Marketing

Marketing of Consumer Financial Products: Insights From Service Marketing

Name: Marketing of Consumer Financial Products: Insights From Service Marketing
Rating: 5.0 (4 reviews)
ISBN: 9781637424308

Ritu Srivastava

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This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.

Request Code : ZLIB.IO17387348

Categories:

Year:

2022

Publisher:

Business Expert Press City: New York

Language:

English

ISBN 10:

1637424302

ISBN 13:

9781637424308