Main Marketing for Hospitality and Tourism, Global Edition Edition: 8

Marketing for Hospitality and Tourism, Global Edition Edition: 8

Name: Marketing for Hospitality and Tourism, Global Edition Edition: 8
Rating: 5.0 (4 reviews)
ISBN: 9781292363523

Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu

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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

Request Code : ZLIB.IO17347284

Categories:

Year:

2022

Publisher:

Pearson

Language:

English

ISBN 10:

1292363525

ISBN 13:

9781292363523