Main Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Edition: 4th

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Edition: 4th

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition Edition: 4th
Rating: 5.0 (4 reviews)
ISBN: 9780132664257

Kevin Lane Keller

5.0 / 5.0

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies

Request Code : ZLIB.IO17344401

Categories:

Year:

2022

Publisher:

Prentice Hall

Language:

English

ISBN 10:

0132664259

ISBN 13:

9780132664257