Main Philadelphia Kogan Page Public Relations Strategy Edition: 2nd ed
Philadelphia Kogan Page Public Relations Strategy Edition: 2nd ed cover

Philadelphia Kogan Page Public Relations Strategy Edition: 2nd ed

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Книга Public Relations Strategy Public Relations StrategyКниги Маркетинг Автор: Sandra Oliver Год издания: 2007 Формат: pdf Издат.:Kogan Page Страниц: 146 Размер: 1,2 ISBN: 0749448652 Язык: Английский0 (голосов: 0) Оценка:Everything you need to create a 21st-century public relations strategy, with international case studies from companies in the US, Spain, South Africa, Indonesia and Russia, including Royal Caribbean, Edelman Public Relations, 3M Scotch and the Marriott Hotel Group. Contents includeNot Just PR: PR strategy in a management context; PR's Place on the Board: A core governance role; Reputation management in a celebrity-driven society; Internal Communication: Employees as ambassadors; Beyond ?Customer is King: ? Sales and marketing promotion; Media Relations: A borderless world view; Research Methods: Measures and motives; and The Ethical Dimension: A moral imperative.
Request Code : ZLIB.IO17323812
Categories:
Year:
2022
Publisher:
Kogan Page City: London; Philadelphia
Language:
English
ISBN 10:
0749448652
ISBN 13:
9780749448653
ISBN:
9780749448653, 0749448652
Series:
PR in practice series

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