Main Branded Male: Marketing to Men

Branded Male: Marketing to Men

Name: Branded Male: Marketing to Men
Rating: 5.0 (4 reviews)
ISBN: 9780749453565

Mark Tungate

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Книга Branded Male: Marketing to Men Branded Male: Marketing to MenКниги Менеджмент Автор: Mark Tungate Год издания: 2008 Формат: pdf Издат.:Kogan Page Страниц: 228 Размер: 1,6 Mb ISBN: 0749450118 Язык: Русский0 (голосов: 0) Оценка:Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.

Request Code : ZLIB.IO17320740

Categories:

Year:

2022

Publisher:

Kogan Page

Language:

English

ISBN 10:

0749453567

ISBN 13:

9780749453565