Pitch anything: an innovative method for presenting, persuading and winning the deal

When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than.;A. Dedication -- B. About the author -- 1. The method -- I am not a natural -- The need for a new method -- Dealing with the crocodile brain -- What comes next -- 2. Frame control -- Frame-based business -- Own the frame, win the game -- The power frame -- The prize frame -- The avocado farmer's money -- The time frame -- The intrigue frame -- The prizing frame: reloaded -- Prizing 201: avoiding the mistakes -- 3. Status -- The french waiter -- Alpha and beta -- Elevating your social status -- 4. Pitching your big idea -- Pitching the big idea -- Phase 1: introduce yourself and the big idea -- The "why now?" frame -- Introducing the big idea -- Phase 2: explain the budget and secret sauce -- Get their attention -- Tension -- The heart of the pitch -- Phase 3: offer the deal -- 5. Frame stacking and hot cognitions -- Phase 4: frame stacking and hot cognitions -- How to stack frames -- Reality is waiting to be framed -- 6. Eradicating neediness -- Four pitches, no room for mistakes -- Why it's important to eradicate neediness -- Counteract your validation-seeking behaviors -- The final pitch -- 7. Case study: the airport deal -- A monster deal -- Greenberg goes to borrego springs -- Preparing the big pitch -- Anatomy of a pitch -- The presentation -- The competition strikes back -- The hour of judgment -- 8. Get in the game -- Getting started.