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Rural tourism and enterprise: management, marketing and sustainability
Rural tourism and enterprise: management, marketing and sustainability
Oriade, Ade; Robinson, Peter
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Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. Abstract: Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case studies and theoretical content across developed and developing countries. Read more...
Categories:
Year:
2017
Publisher:
Boston
Language:
English
Pages:
253
ISBN 10:
1780647506
ISBN 13:
9781780647524
ISBN:
978-1-78064-749-4,1780647492,9781780647500,1780647506,9781780647517,9781780647524
Series:
CABI tourism texts
Your tags:
Rural tourism;Rural tourism;Marketing;Sustainable tourism;Fremdenverkehrspolitik;Ländlicher Raum;Nachhaltigkeit;Tourismus;Vermarktung;Geography
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