The Almaty Lawn-and-park ensemble Promenade: Entertainment in the Architecture of mass culture stereotypes

Almaty, 2016. – 50 p.The Lawn-and-park ensemble "Promenade" is projected on a plot which located on the Zh.Omarva Street in the Medeu district of Almaty, Kazakhstan. The Northern boundary of the site is adjacent to the ending bus stop and cars parking for the "Koktobe moutain" complex. On the South side it is adjacent to the "Europolis" complex. The site stretches from north to south. The Eastern boundary of the site is fixed local travel, Western boundary of the site – plots for individual residential building development. The Art concept (the wish of the Customer) – an Ethnographic park (a Kazakh traditions theme) with a garden ensemble. On the basis of the interpretation of the traditional forms of Nomadic and Settled cultures synthesis shaped image of buildings, constructions, small architectural forms and elements of improvement. Key points: the Main Entrance (the area at the City wall Gate), the Oriental Bazaar (pavilions, tents, trays, shelves, carts), the Aul – nomadic settlement (yurts), Workshops of craftsmen (a blacksmith, a carpenter, a tinsmith, a shoemaker, a tailor, a jeweler), Pavilions and yurts of the Kazakh national kitchen, the Amphitheatre, the Area for traditional Kazakh national games and attractions, the Khan headquarter (tents), the Ritual space, the Fortress. The Special space – "The Gourmet's Avenue" – a set of themed restaurants, cafes, bars, pubs, eateries, coffee shops. Architectural and artistic design of two dozen blocked modular pavilions demonstrates the cultural diversity of different nations and ethnic groups. The bases of images are stereotypes of the Mass culture, which ensures a simple recognition of the Theme. Alternating of restaurants have a casual character, reflecting the ethnic conglomerate of modern Society. The Album includes of 79 illustrations: 3 photos and 76 drawings.